Virtual Management has been brought about by the rise in the Internet, globalization, outsourcing, telecommuting and virtual teams. For dental practices this term has meaning for us as far as managing the Internet. The Internet is used in the marketplace as a resource to espouse information for goods and services electronically to anyone who has access to the Internet. The Internet is also the conduit for the social media applications; Facebook and Twitter. Access to these tools comes in the form of smart phones, desktop computers, laptops and tablets.
As a dental practitioner, I saw the benefit of having my services readily accessible to the millions of information seekers; especially in the greater New York Metropolitan area and also continuously communicating to my patients when they are not in the chair.
However, I am a busy professional in-office, that needs to service my patients and has little other free time. This is where reliance on staff for my virtual management comes into play. As I have reluctantly but fully entered the modern era of internet competency and marketing, it has become extremely evident that my staff must receive a high level of training and competency to fully utilize electronic tools to communicate our services to the public and to our patients.
In 2012, irrespective of our inclinations, it has become imperative that we utilize the internet and supporting electronic media to supplement our practice and patient education.